BUSINESS DEVELOPMENT • GROWTH • PARTNERSHIPS

I Drive Revenue Growth Through Strategic Partnerships and Performance Marketing

ACCA-trained with strong financial and commercial understanding.
13+ years of experience helping 235+ businesses expand market reach, generate qualified leads, and scale sustainably across Singapore and Southeast Asia.

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Specialise in B2B marketing, SME growth, and strategic partnerships

CAPABILITIES

How I Drive Business Growth

Revenue Growth

Identify and execute high-impact growth opportunities that directly increase revenue and profitability.

Strategic Partnerships

Build and manage win-win partnerships that unlock new markets and create scalable business expansion.

Performance Marketing

Translate marketing into measurable ROI through data-driven campaigns and conversion optimisation.

BACKGROUND

My Journey into Business Growth and Partnerships

I started my career in digital marketing, working closely with small and medium-sized businesses across different industries. Early on, I realised that most businesses did not struggle with a lack of marketing tools — they struggled with converting attention into actual revenue.

This shifted my focus from simply running campaigns to understanding the full business growth equation, from lead generation and conversion to partnerships and long-term customer value.

Over the years, I have worked with more than 235 businesses, helping them identify growth opportunities, improve their marketing performance, and expand into new markets through strategic partnerships.

Today, I focus on driving measurable business outcomes, combining strategy, execution, and data to help companies scale in a sustainable and profitable way.

Most businesses don’t have a lead problem. They have a conversion and growth strategy problem.

EXPERIENCE

Businesses I’ve Helped Grow

Worked with 235+ businesses across finance, healthcare, education, retail, and professional services to drive revenue growth, lead generation, and market expansion.

Selected clients and collaborations:

Including SMEs, professional firms, and regional brands across Singapore and Malaysia.

TRACK RECORD

What I’ve Delivered

A selection of outcomes across business growth, lead generation, partnerships, and market expansion.

Business Growth Strategy

Launched a “Make-Your-Own-Sushi” concept, expanding market reach and engagement
Developed new customer acquisition strategy for dental clinic (Invisalign & braces)

Lead Generation

Generated 3,000+ high-quality leads for Web3 project via partnership strategy
Increased tailor business revenue by 50% through paid and organic channels

Strategic Partnerships

Enabled Singapore premium apple brand to enter Malaysia via local distributor
Partnered restaurant with travel agency to secure long-term tourist traffic

Market Expansion

Opened new patient segment in Medan for SG clinic (2023–2025 growth)
Secured retail expansion opportunity at Jewel Changi Airport

CASE STUDIES

Selected Case Studies

A breakdown of how I approach business challenges, execute strategies, and deliver measurable results.

Generated 606% ROAS in 30 Days via Google Ads

Problem

Client needed a cost-effective way to generate immediate revenue from a digital product.

Strategy

Designed a high-conversion Google Ads funnel targeting high-intent keywords.

Execution

Optimised ad copy, landing page messaging, and bidding strategy to maximise conversions.

Outcome

$1,400 revenue from $231 ad spend (ROAS 606%) within first month.

34 sales generated from 283 leads with $3.42K ad spend, averaging RM2,400 per sale.

Problem

Client needed a cost-effective way to generate high-quality leads and convert them into actual sales for premium window blinds in a competitive market.

Strategy

Developed a Google Ads strategy targeting high-intent keywords focused on homeowners actively searching for window blinds installation and customization.
Developed a highly convertable artwork material to make a lasting impact when customers first reach us.

Execution

Optimised campaign structure, ad copy, landing page messaging and digital artwork material to improve lead quality and conversion rates. Implemented continuous bid adjustments and keyword refinement to maximise ROI.

Outcome

283 qualified leads generated from $3.42K ad spend, resulting in 34 confirmed sales.
Average revenue per sale with installation was RM2,400, delivering strong return on ad spend.

Achieved 7.67x ROAS via Meta Ads for Online Skincare Brand

Problem

Client struggled with low conversion rates and inconsistent sales despite running paid ads, due to weak targeting and lack of structured campaign scaling.

Strategy

Developed a full-funnel Meta Ads strategy combining precise audience targeting, high-converting creatives, and structured scaling to reach high-intent buyers.

Execution

Refined audience segmentation using Meta’s targeting capabilities, improved ad creatives to better resonate with skincare consumers, and implemented systematic campaign scaling to maximise performance while maintaining cost efficiency.

Outcome

Achieved a Purchase ROAS of 7.67x, significantly improving profitability and enabling sustainable revenue growth through paid acquisition.

Achieved ~6.5x ROAS via Meta Ads for Premium Fruits Distributor (Festive Campaigns)

Problem

Client needed to maximise sales during peak festive seasons (Christmas and Chinese New Year), but lacked an effective strategy to fully capitalise on high seasonal demand.

Strategy

Developed a seasonal Meta Ads strategy focused on high-intent audiences, festive-driven creatives, and structured campaign scaling to capture peak buying behaviour.

Execution

Leveraged Meta’s audience targeting to reach premium buyers, created visually appealing festive ad creatives, and implemented strategic budget scaling during high-demand periods to maximise conversions and revenue.

Outcome

Achieved approximately 6.5x ROAS during festive campaign periods, significantly boosting seasonal sales and overall campaign profitability.

Generated 145 Workshop Sign-Ups via Targeted Email Campaigns for SME Audience

Problem

Client needed to drive registrations for a soft skills workshop targeting corporate employees, but faced challenges in engaging the right audience and converting email recipients into actual sign-ups.

Strategy

Developed a targeted email marketing strategy focusing on audience segmentation, personalised messaging, and conversion-driven communication to maximise engagement and response rates.

Execution

Implemented email list filtering to target relevant SME audiences, conducted A/B testing on subject lines and content, and applied concise messaging (KISS principle) with strong call-to-actions to improve open and conversion rates.

Outcome

Achieved a total of 145 workshop sign-ups across two campaigns, with email open rates of 12.20% and 11.51%, demonstrating effective audience targeting and conversion strategy.

Generated 7,000+ Organic App Installs on Launch Day via ASO Strategy (CNY Campaign)

Problem

Newly launched WhatsApp sticker app lacked visibility in app stores, making it difficult to acquire users organically in a highly competitive mobile app market.

Strategy

Developed an App Store Optimization (ASO) strategy focused on keyword ranking, visual conversion optimisation, and localisation to improve discoverability and appeal to high-value users.

Execution

Optimised app title, keywords, and descriptions for search visibility, enhanced screenshot visuals to improve conversion rates, and implemented localisation strategies to target users in key Tier 1 markets such as Taiwan, Hong Kong, and Singapore.

Outcome

Achieved over 7,000 organic installs on the first day of Chinese New Year 2020, driven primarily by high-value users from Tier 1 markets, demonstrating strong product-market fit and effective ASO execution.

Strengthened Brand Positioning & Engagement via Content Strategy for Premium Apple Brand

Problem

Client faced weak brand identity and low audience engagement, with inconsistent content that failed to communicate the product’s premium positioning and unique value.

Strategy

Developed a unified content strategy combining educational storytelling and promotional messaging to clearly position the product as a premium hybrid apple (Japan Fuji × USA Honeycrisp).

Execution

Implemented a structured content framework with consistent visual identity, combining educational posts (product origin, quality, benefits) with targeted promotional content to improve audience understanding and engagement.

Outcome

Improved brand consistency and audience engagement, resulting in stronger brand perception and more effective communication of the product’s premium positioning.

Elevated Brand Identity & Engagement via Content Strategy for Premium Beauty Brand

Problem

Client lacked a clear brand identity and had inconsistent content, resulting in weak audience engagement and poor connection with modern beauty consumers.

Strategy

Developed a brand-focused content strategy centred on visual consistency, aesthetic storytelling, and audience alignment to position the product as a premium beauty brand.

Execution

Established a cohesive visual identity and implemented a structured daily content flow, combining aesthetically driven posts with strategic messaging to better resonate with beauty enthusiasts and improve engagement.

Outcome

Enhanced brand consistency and audience engagement, resulting in stronger connection with target customers and improved overall brand perception.

WORKSHOPS

Conducted sessions across Singapore, Malaysia and Cambodia for business owners, professionals, and corporate teams.

Workshops & Training Conducted

I have conducted workshops and training sessions to help business owners and professionals apply digital strategies for growth, revenue generation, and market expansion.

Website & WordPress Workshops

Conducted intermediate and advanced workshops in Singapore, enabling participants to build and manage commercial websites for business use.

Mobile App & Monetisation Training

Trained participants in Singapore and Kuala Lumpur on building mobile apps and generating passive income through AdMob monetisation strategies.

WeChat Business Strategy Workshop

Guided business owners on leveraging WeChat ecosystem to reach and engage customers in Mainland China.

Brand Yourself with Facebook (Cambodia)

Conducted a workshop to help individuals and business owners understand how to build their personal brand and grow an audience using Facebook. Covered platform algorithms, 7 high-performing content types, audience growth frameworks, and strategies to build an audience from scratch.

I Build Scalable Growth Engines.

With 13+ years of experience across digital marketing, partnerships, and market expansion, I help businesses generate revenue, scale sustainably, and unlock new growth opportunities.

If you're looking for someone who understands both strategy and execution, I’d be glad to connect.

Email: williamwmw@gmail.com

Phone: +60183622188

Location: Singapore / Malaysia

LinkedIn:

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